Why I joined Austin Fraser as Marketing Director
What an exciting time to be in recruitment, what an exciting time to be a marketer.
Recruiting’s a competitive business, and it’s getting even hotter. The job market continues to evolve. Recruiters need to do the same or risk being left behind. But recruiters are nothing if not persistent, adaptable and innovative. Mastering the new recruiting landscape and associated best practices that find and secure those competitively skilled and experienced candidates in demand today is irrefutably at the core of effective talent acquisition and recruiting.
Austin Fraser not only recognises these challenges but has the ability and appetite to tackle them head on and turn obstacles into opportunities. Success will be based on networks and networking. Consultants’ networks need to be extensive, varied and full of amazing talent. Whether you’re working in a talent-driven or job-driven market, the best consultants are those who network the most. And today, the mediums of networking are ever evolving too. Consider digital platforms, Twitter, Instagram, Facebook, LinkedIn, GitHub, Stack Overflow. Where are your candidates? You need to be wherever they are.
When it comes to showing up at work each and every day it takes more than an outstanding service, exceptional year-on-year growth and glowing customer reviews – all of which Austin Fraser has. It takes a fantastic team. Pete, Del, Jacob, Alice, Hannah, Rich, Tom, Ash, Brad, Laffers, Simmo, Jon and the 150+ global team are all exceptional people, and they are the reason I accepted Austin Fraser’s offer. It is these very people and their accomplishments that get me out of bed each and every day.
One of the most valuable lessons I’ve learned is that in order for any company to succeed, they need to anticipate customer needs and stay nimble in the face of change while remembering what made them special in the first place. This is true especially with our customers who pivot quickly and value a consultative approach to skills and staffing. Instead of taking a one-size-fits-all approach, the best recruitment companies provide services that are built to fit their customer’s’ needs and predict where they and the marketplace are going. Most importantly, they always remain dedicated to providing experience, insight, and service in order to help their customers succeed. Why? Because the recruitment ecosystem is complicated and ever-changing. What works today may or may not work tomorrow.
With one of the highest customer retention rates in the industry, Austin Fraser shares all these attributes.
Businesses increasingly prefer the ‘master of one’ to the ‘jack of all trades’. While it might sound convenient to just write one check, more and more businesses have realised that they’re better off looking for best-of-breed recruitment partners. That’s why one of the biggest trends in recruitment right now is a shift away from generalists that do a lot of things just okay, to specialists like Austin Fraser who have deep and demonstrable sector knowledge.